Slade - And a handbag named Ambrose

How Slade got their name - Sixties handbagThere aren't many secretaries who can say that they stood at the cradle of a famous band name, but the assistant of Jack Baverstock can.

Baverstock was Artist & Repertoire Manager of the English branch of Dutch record company Philips. Jack was willing to offer the group The 'N Betweens - later glam rock band Slade - a contract at sublabel Fontana, provided that the group moved from the West Midlands to London and that it adopted a different name.

It so happened that Jack's secretary was in the habit of giving her personal belongings proper names. Her shoes for example (or hair powder box – opinions differ in that respect) were called Slade and she addressed her handbag as Ambrose. Jack Baverstock insisted that the name 'N Betweens was changed to Ambrose Slade; the group reluctantly agreed.

Later the first name was cut off by their new manager, former Animals bassist Charles 'Chas' Chandler - to the band's great relief.

Active: 1969-1992; 1993-present, GBR
Site: https://www.facebook.com/pages/The-Official-Slade-page/177831055495

Do you know a different explanation? Were you there when it happened? Questions or suggestions? Post a comment!

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